Brand Design and Communications Consultant at The Commons Project Foundation, Africa (TCP Africa): (Deadline 22 June 2025)

Job Title: Brand Design and Communications Consultant

Location: Kigali, Rwanda (with travel to program districts)

Reports to: Program Director

Organization: The Commons Project Foundation, Africa (TCP-Africa)

Program: Digital Jobs for Youth in Health (DJYH)

Contract Type: Full-Time Consultancy

About TCP-Africa

The Commons Project Foundation, Africa (TCP-Africa) is driving a person-centered health revolution across the continent. As part of the Commons Project Foundation (TCP), TCP Africa was established to build and operate digital platforms that enhance healthcare accessibility and empower individuals with secure, verifiable access to their health data. Founded in 2022, TCP Africa is developing and promoting interoperable digital health tools and open standards that enable individuals to access, manage, and share their records seamlessly. In partnership with governments, foundations and other stakeholders, TCP Africa is working to digitize healthcare, build a skilled digital health workforce, and strengthen personal ownership of health data. Headquartered in Kigali, Rwanda, TCP Africa is in its early stages and growing rapidly. Committed to diversity and inclusion, TCP Africa welcomes qualified applicants from all backgrounds and ensures equal opportunities for all.

Introduction

TCP Africa is seeking an experienced and qualified local consultant to provide dedicated Brand Design and Communications Consulting Services for its “Digital Jobs for Youth in Health (DJYH)” program in Rwanda. This program aims to create 14,640 digital health and entrepreneurship jobs for youth, predominantly (80-90%) women, in Rwanda over a period of four years. The selected individual will be responsible for overseeing and designing a comprehensive communication strategy, ensuring consistent branding, messaging, and visibility across all program activities, platforms, and stakeholder engagements. Central to DJYH is the network of Digital Community Champions (DCCs) – community-level entrepreneurs trained to market and sell health goods/services via a digital marketplace platform. DCCs receive capacitation training, startup support, and ongoing digital upskilling, which both drive rural health access and create sustainable livelihoods.

Scope of Work

This will be for a 1-year engagement commencing in July 2025, with an intention to renew annually thereafter. The consultant will provide the following services, with a specific focus on reaching and empowering financially disadvantaged youth, especially young women, in both rural (70%) and urban (30%) settings:

Communications Strategy & Branding

• Develop and strategically oversee the program’s comprehensive communication strategy.
• Create a unified branding and visual identity, including logos, messaging, and positioning across all program activities in collaboration with funders and program partners.
• Ensure consistent branding across all materials and platforms, aligning with overarching program goals.

Content Development & Marketing

• Design and regularly deliver branding and marketing collateral for program initiatives, ensuring alignment with program objectives. This will include materials for participant recruitment and training, supported health products and services and the program’s marketplace platform.
• Collaborate closely with the TCP Africa Branding and Communications team to create compelling content for marketing, ongoing reporting, and public relations.

Digital Presence & Media Relations

• Develop and actively manage the program’s digital and online presence, ensuring consistent messaging and engaging target audiences.
• Lead continuous media relations efforts to enhance program visibility and stakeholder engagement, particularly focusing on government officials (MOH, MYICT), District and community leaders, NGOs, and potential employers to gain buy-in and promote policy integration of the DCC cadre.

Branding & Marketing Collateral Updates

• Regularly review and proactively update all branding and marketing materials to ensure they remain relevant, engaging, and aligned with program evolution and the changing needs of DCCs and their communities.

Deliverables

The consultant will be expected to produce and maintain:

• A comprehensive brand and communications strategy, including a detailed, adaptive plan for youth engagement and ongoing outreach to financially disadvantaged women in rural and urban areas.
• Fully designed and branded marketing collateral (flyers, brochures, reports, digital content, etc.)for program visibility, promotion, and stakeholder engagement.
• Digital content and branding assets for web and social media platforms, including managing those platforms, with a focus on interactive and youth-friendly formats.
• Media engagement materials and press releases as needed, specifically tailored for diverse stakeholders including government, private sector, and other stakeholders.
• Ongoing brand oversight to ensure alignment with program goals, including consistent messaging across all implementing partners.

Submission Requirements

Interested individual consultants are invited to submit an application package via email to josepha@thecommonsproject.org  not later than June 22, 2025. The application package should include:

• A cover letter outlining your interest in this role and how your unique experience and vision align with the nature of this consulting engagement.
• A detailed CV highlighting your experience and work completed that is most relevant to brand design, communications strategy, marketing, and digital presence.

Top candidates who demonstrate strong alignment with the requirements will be invited for an oral interview.

Please note that fluency in both English and Kinyarwanda (spoken and written) is required to effectively engage youth and other stakeholders and for the production of relevant materials and ongoing updates.