Trade Marketing Manager at Equity Bank: Deadline |Deadline 12 November 2025

November 7, 2025 KIAN

Trade Marketing Manager at Equity Bank: Deadline |Deadline 12 November 2025

The Trade Marketing Manager is responsible for developing and executing Equity Bank Rwanda’s trade marketing and sales enablement strategy. The role focuses on enhancing brand visibility, increasing product uptake, and supporting business growth through impactful trade marketing initiatives, in line with the overall marketing and communications strategy.

CAREER OPPORTUNITIES AT EQUITY BANK.
Equity Bank is one of the region’s leading Banks whose purpose is to transform the lives and livelihoods
of the people of Africa socially and economically by availing them modern, inclusive nancial services
that maximize their opportunities. With a strong footprint in Kenya, Uganda, Tanzania, Rwanda, DRC
and South Sudan, Equity Bank is home to more than 20 million customers – the largest customer base
in Africa. Currently the Bank is seeking additional talent to serve in the role outlined below.
TRADE MARKETING MANAGER
Job Title: Trade Marketing Manager
Department: Marketing and Communications
Reports to: Head of Marketing and Communications
Job Level: Manager
Location: Equity Bank Headquarters
Job Summary
The Trade Marketing Manager is responsible for developing and executing Equity Bank Rwanda’s trade
marketing and sales enablement strategy. The role focuses on enhancing brand visibility, increasing
product uptake, and supporting business growth through impactful trade marketing initiatives, in line
with the overall marketing and communications strategy.
Key Responsibilities and Accountabilities
• Develop and implement the trade marketing strategy to support sales and customer acquisition
goals.
• Prepare and execute the annual trade marketing plan in alignment with the bank’s marketing
priorities.
• Drive Equity Bank’s visibility at all customer touchpoints through strategic branding initiatives.
• Increase awareness and usage of Equity Bank’s products and services by implementing branding
across the agency banking network.
• Contribute to the growth and protability of agency banking through targeted trade promotional
activities.
• Ensure consistent brand visibility and maintain a positive brand image across all Equity Bank
branches and ATMs.
• Collaborate with the Sales team to dene key customer segments and ensure that communication
initiatives are well-targeted and eective.
• Provide input into the annual marketing budget to ensure adequate allocation of resources for
trade marketing activities.
• Establish strategic partnerships to boost brand presence and strengthen market positioning.
• Develop and implement promotional activities, including trade shows and activations, to promote
Equity Bank’s products and services.
• Lead and coordinate partner activations to drive customer acquisition and engagement.
• Conduct regular visits to branches and agents nationwide to ensure branding is properly executed
and aligned with brand guidelines.

• Supervise all branding projects to ensure quality, consistency, and alignment with the Equity Bank
brand identity.
• Any other duties assigned by line manager.
Qualication, Experience, Skills and Attributes
For the above position, the successful applicant should full the following requirements:
• Bachelor’s degree in marketing, business administration, communications, or a related eld from a
recognized institution.
• A minimum of 3–5 years of proven experience in trade marketing, brand management, or related
elds, preferably within the nancial services or FMCG sectors.
• Strong understanding of trade marketing strategies and sales enablement.
• Excellent project management and organizational skills.
• Strong commercial and customer orientation.
• Proven ability to lead marketing campaigns and deliver measurable outcomes.
• Strong interpersonal and stakeholder management skills.
• Experience working with agency networks and multi-branch organizations is an added advantage.
• Ability to work under pressure and meet deadlines in a fast-paced environment.
• Knowledge of brand guidelines, merchandising, and retail marketing best practices.
• Innovative, creative, and strategic thinker.
• Strong communication and presentation skills.
• High level of integrity and professionalism.
If you meet the above requirements, submit your application quoting the job opportunity you are
applying for as subject of your email through the email address below by 12th November 2025. Please
include detailed Curriculum Vitae, copies of the relevant certicates, testimonials, and daytime
telephone contact and email address. Only short-listed candidates will be contacted.
Email to: jobsrwanda@equitybank.co.rw
Equity Bank is an equal opportunity employer. We value the diversity of individuals, ideas, perspectives,
insights, values and what they bring to the workplace.
Equity Bank Rwanda Plc: Grand Pension Plaza | P.O Box 494 Kigali, Rwanda | Company Code: 102229882
Tel: 4555 / +250 788 190000 / +250 737360000 | info@equitybank.co.rw | www.equitygroupholdings.com/rw
Equity Bank Rwanda Rw Equity bank rwequity bank Equity Bank RW