1 Job Position – Marketing, Communication, and Sustainability Manager at ASA International (Rwanda) Plc | Deadline: 21 October 2025
1 Job Position – Marketing, Communication, and Sustainability Manager at ASA International (Rwanda) Plc | Deadline: 21 October 2025
Organization: ASA International (Rwanda) Plc
Position Title: Marketing, Communication, and Sustainability Manager
Location: Kigali, Rwanda
Reports to: Chief Commercial Officer
Deadline: 21 October 2025
Contract Type: Open-ended
About ASA International (Rwanda) Plc
ASA International (Rwanda) Plc is a licensed microfinance institution operating across 37 branches in Rwanda, serving small businesses with loans and savings. A subsidiary of ASA International (listed on the London Stock Exchange), ASA Rwanda focuses on financial inclusion for low-income entrepreneurs, particularly women, aiming to reduce poverty and improve socio-economic well-being.
Vision: Reduce poverty by improving the lives of underprivileged communities, with a key focus on female entrepreneurs.
Mission: Promote financial inclusion and socio-economic progress through microfinance loans and services.
About the Role
The Marketing, Communication, and Sustainability Manager is responsible for developing and executing integrated marketing, branding, communication, and sustainability strategies that enhance ASA Rwanda’s reputation, strengthen stakeholder engagement, and support organizational impact.
Key Responsibilities
Strategic Marketing, Branding & Communication:
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Develop and implement robust marketing, communication, and branding strategies aligned with ASA Rwanda and ASA International Group standards.
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Position ASA Rwanda as a trusted leading microfinance provider.
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Ensure consistent messaging and visual identity across all branches, platforms, and campaigns.
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Lead internal and external communications, including media relations, press releases, announcements, speeches, and crisis communication.
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Produce impactful content (newsletters, social media, website, reports, success stories).
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Organize events, community programs, sponsorships, and webinars to boost visibility.
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Build strong relationships with regulators, funders, community leaders, and media partners.
Sustainability Planning & Monitoring:
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Develop and monitor annual sustainability targets (CSR, ESG, Client Protection Principles).
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Plan, implement, and track CSR and sustainability initiatives with measurable outcomes.
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Promote sustainability through engagement with NGOs, regulators, and partners.
Digital Marketing & Business Development Support:
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Lead digital marketing campaigns (SEO/SEM, social media, online marketing, email campaigns).
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Monitor digital performance metrics and optimize content engagement.
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Support product development, investor relations, and donor communications through pitch decks, reports, and impact stories.
Qualifications and Experience
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Bachelor’s degree in Marketing, Communications, Business Administration, Social/Environmental Sciences, or related field (Master’s preferred).
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5–8 years of experience in marketing, communications, sustainability, or branding, preferably in financial services or social enterprises.
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Proven track record in brand strategy, digital marketing, media engagement, and stakeholder management.
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Knowledge of sustainability, ESG, client protection, and impact reporting.
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Strong leadership, project management, and analytical skills.
Key Skills & Competencies
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Results-driven and proactive: Focused on achieving marketing, communication, and sustainability objectives.
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Organized and analytical: Able to manage priorities, analyze data, and deliver measurable results.
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Excellent communicator: Strong written and verbal skills for diverse stakeholders.
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Technologically proficient: Confident in digital marketing tools, CRM, and data platforms.
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Inclusive and impact-driven: Committed to financial inclusion and sustainability.
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Leadership-oriented: Capable of motivating and mentoring a team, including call center officers.
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Flexible and resilient: Ready to work across branches nationwide and handle pressure effectively.
Salary & Benefits
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Competitive salary aligned with market standards.
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In-house medical insurance covering employee and legal dependents.
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Communication and monitoring allowances.
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Annual festival allowance equivalent to one month’s gross salary.
Application Process
Submit the following before 21 October 2025 at 5:00 PM:
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Cover letter including expected salary
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Detailed CV
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Copy of Degree certificate
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Work certificates from previous employers
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Any other relevant documents
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Copy of ID Card
Submission Methods:
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Addressed to the Managing Director, ASA International (Rwanda) Plc, Kigali, Gasabo District, Plot No. 95, Ntora Village, KG 784 St., Ruhango Cell, Gisozi Sector, Kigali, Rwanda
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Online: Email to asarecruitment@asarwanda.rw (Subject: Marketing, Communication, and Sustainability Manager)
Only qualified candidates with relevant experience will be shortlisted. ASA International encourages women and diverse applicants to apply.
ASA International (Rwanda) Plc – Transforming lives through financial inclusion, sustainability, and innovation.
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