Applications are now open for the LinkedIn Ad Grants Program 2025, an impactful initiative designed to support nonprofit organizations that focus on workforce development and environmental sustainability. Through this program, LinkedIn aims to empower mission-driven nonprofits by providing them with free advertising credits to amplify their message and connect with the right audiences on the platform. By leveraging LinkedIn’s powerful professional network, selected organizations can significantly enhance their visibility, attract key stakeholders, recruit volunteers, engage donors, and promote their programs or initiatives more effectively. The Ad Grants program is not just about free ad credits—it also offers an opportunity for nonprofits to build brand awareness, expand their influence in their respective sectors, and drive meaningful engagement with professionals, companies, and potential partners who align with their cause. This initiative reflects LinkedIn’s broader commitment to driving positive social impact through technology, and encourages eligible nonprofits to apply and take full advantage of this opportunity to strengthen their outreach and accelerate their mission.
Through this program, nonprofits can leverage the LinkedIn platform to build awareness around priority issues, recruit volunteers, hire talent, attract corporate partners, and much more. Nonprofits are also connected with a LinkedIn advertising expert who can provide consultation and best practices to help make the most of the Ad Grant.
They support large-scale advertising initiatives, such as the following:
- Building awareness about a priority issue
- Sharing programmatic materials or policy recommendations with relevant leaders/decision-makers
- Recruiting program participants
Eligibility for Ad Grants Program
Organizations must have:
- an active LinkedIn presence and an active LinkedIn Company Page;
- marketing capabilities and the team resources needed to run the day-to-day of their advertising campaigns;
- advertising needs throughout the year and the ability to spend their funding evenly across the program.
Application
Applications should be filled out by or in partnership with the individual/s who will be managing the Ad Grant, as there are certain advertising decisions that will be affirmed by these application responses. This granting period is for September 2025 – June 2026. Ad Grants during this period must be used in full by or before June 30, 2026.
